P2P Finance Brokers | THE FIRM
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Who We Are

P2P Finance Brokers (P2P), a Finance/Mortgage Broking firm based in Perth, Western Australia, is a member of Australian Finance Group Ltd (AFG) who being the Aggregator have authorised both P2P and it’s Loan Writer, Michael Lim as AFG’s Authorised Credit Representatives (ACR) with ACR No.469332 and 392837 respectively.


Michael Lim is the Managing Director of FIFO Finance Group Pty Ltd (FFG) ATF FIFO Finance Trust trading as P2P Finance Brokers, ABN 25 518 976 841. FFG commenced it’s operation on the 25th November 2014.


P2P commenced initially as Melrose Financial with Michael Lim (co-founder) at the helm as the Mentor. The restructure of FFG saw the departure of one Director with the full ownership of the company transferred solely to Michael Lim. 1st July 2016 saw the emergence of P2P Finance Brokers as a fully-fledged Finance/Mortgage Firm with years of notable experience behind it.


Michael is no stranger to the Australian Banking/Finance industry having spent over 18 years in senior roles in the banking/finance field before launching into the Finance/Mortgage Broking business, joining his ex-Citibanker colleague, Bob Gamsby the Principal of Financial Service Providers Pty Ltd (FSP) in December 1998 as a Loan Writer. By June 2012, a major sea change in career was at hand, leading him to a FIFO career in service support roles and finally in security with his last post at the Chevron LNG Project in Barrow Island,WA. The break in between careers was a refresher for Michael as he returned to the finance/mortgage broking business, the business that he’s very good at and in the industry that he knows best. P2P are well positioned to service their former and future clients.

Australian Finance Group Ltd

Established in 1994 as an aggregator – that is, a company which provides mortgage brokers with access to products and support – AFG is now one of the largest providers of mortgage broking services in the country, offering 1,450+ financial products from Australia’s leading lenders.


With 2,650+ members nationally, AFG focuses on supporting motivated, high level performers: 30% of Australia’s top 100 mortgage brokers are AFG members. Through our member network, AFG processes around $4.5 billion of finance every month, and manages more than $114 billion in mortgage finance.


AFG has diversified well beyond mortgage aggregation and now offers commercial finance, insurance products, and AFG-branded and securitised products. These are evolving to become significant businesses in their own right.


AFG has achieved industry recognition, including the Aggregator of the Year Award from the Mortgage and Finance Association of Australia in 2006, 2007, 2008 and again in 2010, 2011, 2012 and 2013. We take our responsibility as a corporate citizen seriously and are involved in a wide range of partnering and sponsorship activities.


We are also one of the fastest-growing providers of holistic financial services and our brokers represent the biggest national distribution network of financial services in the country.


Directors Brett McKeon, Malcolm Watkins and Kevin Matthews founded AFG and are still at the helm today. The company’s stellar performance since its inception has been the result of deliberate strategies to build AFG on sustainable market leading principles, to recruit and retain the best people in the industry and to reinvest in cutting-edge technology systems and training.


AFG has successfully shifted from a customer-responsive model to one of a customer-predictor model. From AFG’s IT systems delivering early market intelligence, through to our leading marketing systems and campaigns, AFG is helping our members get on the front foot to predict customer behaviour and take advantage of changing market conditions.

Our Lenders

With over 50 Banks/Lenders at our Disposal, we are confident that our team will find you the right loan!